Behaviour change

WISE is not only determined to do behaviour change well, but better. Besides implements community-based behaviour change projects, we also develop ways to do behaviour change more effectively.

Core Team member Rosa (2nd from right) volunteering with local group Trash Heroes as part of her efforts to motivate action on waste in Nagekeo, Indonesia 📷 Martha (Jan 2019)

Story of the Land, Indonesia

Nagekeo has a problem with littering in public places. To create commitment to eliminate litter in public places, WISE is developing a resource for activists and policy makers, based on the traditional relationships between land and people. Core Team member Rosa and team member Harris have been gathering stories from different communities in Nagekeo.


WISE is exploring the integration game-design elements and game principles can increase the effectiveness of conventional behaviour change approaches. In November 2018, we presented our literature review on the applicability of gamification and game-based learning to improve household-level waste management practices among schoolchildren. Our next steps are to develop a gamification toolkit to guide school teachers in designing behaviour change activities for their students.