COVID-19 singapore survey

As COVID-19 cases in Singapore increased, WISE initiated a survey to help ground-up movements and policymakers in Singapore create more effective safe distancing and hygiene initiatives against COVID-19.


When COVID-19 cases in Singapore increased in 2020, the government tightened restrictions on what residents should or should not do. While some advisories were easy to follow, some people found the guidelines unrealistic to meet. 

WISE designed and conducted a survey to better understand COVID-19-related behaviours in Singapore.  The project aimed to help recalibrate perceptions on people’s behaviours, explain drivers of the behaviours, and help strategise behaviour change efforts


The survey was designed based on two key approaches.

  1.  The RANAS model: This is ‘an established method for designing and evaluating behaviour change strategies that target and change the factors influencing a specific behaviour in a specific population’. Under RANAS, the factors that affect behaviour are grouped into five blocks: risks, attitudes, norms, abilities and self-regulation factors.
    More information on RANAS can be found on
  2. The doer/non-doer method: This method is used to identify which factors differentiate ‘doers’ and ‘non-doers’ of a behaviour the most. The survey will compare the responses of people who do a behaviour (doers) to the responses of those who do not (non-doers). A large difference between both groups will suggest that a behavioural factor is critical.

Since the COVID-19 situation and the government’s advisories rapidly evolved over time, WISE tracked how people’s responses change over time. 

The results and insights were made publicly available to facilitate mutual understanding and empathy and contribute to a better understanding of how everyone can work together to stay safe from COVID-19.

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