Behaviour change

WISE is not only determined to do behaviour change well, but better. Besides implementing community-based behaviour change projects, we also develop ways to do behaviour change more effectively.

Core Team member Rosa (2nd from right) volunteering with local group Trash Heroes as part of her efforts to motivate action on waste in Nagekeo, Indonesia 📷 Martha (Jan 2019)

Behaviour Change Lab

After piloting the Behaviour Change Hackathon in Singapore from June to August 2019, WISE continues to mentor Project LinkAges who encourages intergenerational bonding and Maid for More who advocates for the dignity of migrant domestic workers (check out their Facebook/Instagram). We are in discussions to run the hackathon with an organisation in Cambodia, and are prototyping a self-directed version of the hackathon.

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Story of the Land, Indonesia

Nagekeo has a problem with littering in public places. To create commitment to eliminate litter in public places, WISE is developing a resource for activists and policy makers, based on the traditional relationships between land and people. Core Team member Rosa and team member Harris have been gathering stories from different communities in Nagekeo. In October 2019, they presented a conference paper on community empowerment for environmentally-sustainable tourism, based on their interviews in Anakoli Village.

Junk mail project, Singapore

As part of prototyping the Self-directed Behaviour Change Accelerator, WISE is designing a project to reduce junk mail by getting households to opt out of advertisement mailers. We aim to complete the design by the first half of 2020.

Drink Wise Waste Less, Singapore

Incubated during the Behaviour Change Hackathon 2019, WISE is partnering Drink Wise Waste Less to run a social media campaign to create an vibrant bring-your-own (BYO) culture in cafes in the Central Business District. The team have been planning their cafe and customer engagement strategies and aim to launch in early 2020


WISE is exploring the integration game-design elements and game principles can increase the effectiveness of conventional behaviour change approaches. In November 2018, we presented our literature review on the applicability of gamification and game-based learning to improve household-level waste management practices among schoolchildren (available on request). Our next steps are to develop a gamification toolkit to guide communities in designing behaviour change activities.